your content program is stuck.
I'm the strategic advisor that marketing leaders call for clarity when their content programs stall. I build content strategies and organic growth programs that work in the AI era.
your content needs a refresh.
You're investing in content, but it's not delivering like it used to.
Maybe content ownership is fragmented across teams, with brand, demand gen, and product marketing all telling different stories. Maybe your whole content program is focused on performance from one or two channels. Maybe the metrics look okay, but there's no real brand momentum or customer love. Perhaps what worked in 2020 just isn't working in 2025. (There’s no question, it isn’t.)
And now you're facing big questions:
How do we prove content's value when attribution is broken?
How do we compete when everyone has access to the same AI tools?
How do we create one cohesive story when content lives in 12 different places?
How do we actually connect with our customers?
You don't need another tactician. You need someone who can see the 10,000-foot view and help you build a strategy that actually works in the AI era, and then operationalize it.
let’s get to work
i make content a business driver
I'm a fractional executive and strategic advisor who helps marketing and communication leaders navigate the biggest shift in content marketing since the rise of search engines.
I didn't follow a traditional path. I started in ad agencies, moved into journalism, and then found my way to content marketing. I didn’t know where I was going. I followed what fascinated me: how content, media, and stories shape perception and culture and, well, all of us.
Along that journey, I’ve learned how to tell stories that matter to an audience, infused with a message that matters to a brand. I’ve built content systems and programs that scale globally. And more importantly, I’ve honed my ability to see the bigger cultural shifts happening and help brands adapt before their competitors do. I use these skills to deliver business outcomes, not just more content.
What We'll Work On Together
Building Content Strategy for the AI Era
Content strategies built solely on keywords and information sharing won’t cut it anymore. It’s time to differentiate your brand and use content strategy to build influence with your customers.
Turning Story Into a Strategic Asset
Mirror your customers' behaviors by building narratives and content that can be used across channels, with each piece building on the last rather than working in isolation.
Proving the Value of Content
Move beyond broken attribution with measurement frameworks that provide the signals your team needs to optimize and ideate, and you need to defend investments.
Aligning Fractured Teams
Narrative alone won’t create consistent and cohesive content. Build a plan to get internal buy-in of your strategy, and systems to govern the output.
recognized for building content that works
AWARDS:
WICMA Content Marketer of the Year (2022)
Tribeca Film Festival Official Selection (2023)
Webby Award Winner (2021)
AS FEATURED ON:
Ready to get unstuck?
Unlock growth through content strategy and programs built for the AI era.